Indian ethnic wear has stood the test of time, whether it’s grand weddings, joyful festivals, or office-ready elegance. With fashion evolving every season, women today seek modern ethnic wear that’s stylish, affordable, and occasion-ready. In this post, we bring you the top 10 trending ethnic wear brands in India that cater to all your traditional fashion needs.
India’s love for ethnic fashion never fades. From grand weddings to festive occasions and everyday elegance, ethnic wear remains a timeless choice for women. Whether you’re looking for a regal lehenga, a graceful saree, or a trendy kurta set, finding the perfect ethnic outfit online has never been easier.
Here’s a curated list of the Top 10 Women’s Ethnic Wear Brands in India that are redefining traditional fashion with a modern twist. These brands combine craftsmanship, style, and comfort, making them must-haves in your ethnic wardrobe.
Aachho – Handcrafted Elegance from Jaipur
Aachho is a premium ethnic wear brand known for its handcrafted block prints and vibrant color palettes. Based in Jaipur, Aachho offers cotton suits, chiffon sarees, shararas, and lehenga sets that are perfect for festivals and summer weddings. Their unique aesthetic fuses Rajasthani tradition with modern silhouettes.
Biba.in – Affordable Ethnic Fashion for Every Woman
One of India’s most loved ethnic brands, Biba offers a wide range of ready-to-wear salwar suits, Anarkalis, kurtas, and indo-western outfits. With over 250 stores across India, Biba is synonymous with budget-friendly ethnic wear that doesn’t compromise on style.
Karaj Jaipur – Luxe Fashion for the Modern Bride
Karaj Jaipur brings luxury and heritage together in every outfit. Their focus is on bridal and festive wear with intricate embroidery, handwork, and luxurious fabrics like silk and organza. A go-to for bridal trousseau shopping.
Jaipuri Adaah – Sustainable and Handmade
Known for their sustainable approach and artisanal designs, Jaipuri Adaah offers block-printed cotton suits, dupattas, and ethnic sets crafted by local artisans. Ideal for eco-conscious shoppers who love handcrafted fashion.
Koskii – Wedding and Party Wear Specialist
Koskii is every Indian bride’s best friend. From designer lehengas and gowns to sarees and fusion sets, Koskii offers stunning options for weddings, receptions, and parties. Their detailed embroidery and modern cuts appeal to millennial and Gen Z women.
Fashor.com – Trendy Ethnic Wear for the Fashion-Forward
Fashor is making waves in the ethnic wear market with its stylish kurti sets, palazzos, dresses, and fusion ethnic outfits. With affordable prices and trendy prints, it’s a favorite among college students and working women.
Manyavar (Mohey for Women) – The Wedding Essential
Known widely for men’s ethnic wear, Manyavar’s Mohey line is a fast-growing women’s collection that focuses on wedding lehengas, sarees, and anarkalis. Mohey combines grandeur with tradition, ideal for bridal and festive occasions.
Aurelia – Everyday Ethnic with a Twist
Aurelia offers simple yet stylish ethnic sets, kurtas, and tunics that are perfect for office wear, college, or casual outings. Their outfits are known for being comfortable, elegant, and versatile.
Style Jaipur – Designer Ethnic for Every Season
Style Jaipur focuses on chikankari suits, gota patti work, and flowy dupattas that add flair to every celebration. Their pieces blend timeless embroidery with modern tailoring, making them perfect for festive fashion lovers.
Final Thoughts
Ethnic fashion in India is evolving, with brands offering everything from sustainable handcrafted pieces to luxury bridal outfits and fusion ethnic wear. Whether you want to shop for weddings, festivals, or daily wear, these 10 brands have you covered with style, comfort, and authenticity.
Ready to upgrade your ethnic wardrobe? Explore these trending ethnic wear brands in India and make heads turn at every event.